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Curly Hair, Naturally Cared For

Hydration, strength, and definition — without heaviness or harshness.

Build Your Curly Hair Routine

Curly hair is naturally drier, more porous, and more vulnerable to breakage.

It needs deep, lasting hydration, gentle cleansing, and curl-enhancing care that nourishes without weighing it down.

This collection is thoughtfully crafted for those with natural curls — whether loose or tight — using nutrient-rich formulas that define, soften, and support healthy growth, while helping you escape the overwashing trap for good.

IDEAL FOR CURLY HAIR

‘AVOKADAS’ | Solid Shampoo

Rich moisture for dry, thirsty curls.

Curly hair naturally struggles to retain moisture, especially when exposed to heat, coloring, or dry weather. Avokadas is crafted to replenish what curls crave most — deep hydration and strength. Packed with avocado oil, jojoba, aloe vera, and castor oil, this bar restores softness, soothes the scalp, and tames frizz without buildup.

🌿 Cleanses gently while restoring curl strength and bounce.

[View 'Avokadas']

IDEAL FOR CURLY HAIR

‘AUTRA’ | Solid Shampoo

Ultra-gentle care for sensitive scalps and young curls.

Formulated with calendula oil and aloe vera, Autra is the gentlest option — perfect for children or adults with scalp sensitivities. It hydrates and soothes without lather overload.

🌿 For fragile curls or those easing into natural care.

IDEAL FOR CURLY HAIR

‘MALUMA’ | Solid Shampoo

Balanced hydration with softness and shine.

Curly hair thrives on moisture — but not all moisture is created equal. Maluma offers the ideal balance: it hydrates without heaviness, smooths without flattening, and respects the natural shape of your curls. With aloe vera, sal butter, and silk proteins, it keeps curls supple, frizz-free, and touchably soft — perfect for maintaining healthy, defined texture between deeper treatments.

🌿 A gentle go-to for curls that crave softness and structure.

[View 'Maluma']

Do You Need a Conditioner for Straight Hair?

Yes — and the right one makes all the difference.

Curly hair is naturally more porous and prone to dryness. It loses moisture faster and can easily become frizzy, tangled, or rough — especially in dry climates or after washing. That’s why conditioning isn’t optional for curls — it’s essential for keeping them soft, defined, and healthy.

Our solid conditioner is crafted to nourish without heaviness. It smooths the cuticle, restores elasticity, and makes detangling easier — all while preserving your natural curl pattern and volume.

All of our conditioners rinse clean, support scalp health, and are designed to complement your solid shampoo, not overpower it with residue or buildup.

Tip: If your curls feel dry, dull, or difficult to manage — even after using a gentle shampoo — that’s your sign it’s time to follow up with conditioner.

"Auksaplaukė" -  Plaukų kaukė
Restorative hair mask for frizzy and brittle hair

IDEAL FOR CURLY HAIR

‘GOLDILOCKS’ | Deep Repair Mask

Intensive moisture and repair for dry, damaged curls.

This rich, silicone-free mask is a must for curls recovering from dryness, heat, or stress. It penetrates deep to restore elasticity and reduce breakage without suffocating strands.

🌿 Delivers bounce, softness, and lasting curl integrity.

solid nettle infused hard conditioner sitting on a nad-made storage sack with some nettle alongside the conditioner

IDEAL FOR CURLY HAIR

‘Nettle’ Solid Conditioner Bar

Hydration and definition for coily or dry curls.

With tucuma butter and jojoba oil, this solid conditioner nourishes deeply while supporting curl formation. It softens and detangles, making it easier to maintain healthy curl patterns.

🌿 Leaves curls defined, elastic, and well-conditioned.

8 Ways We’re Pure

Eight circular icons with text indicating that the product is free from specific ingredients or harmful additives. Each icon has a black outline illustration on a beige watercolor-like background. The labels include: 'Cruelty-Free' (hands holding a heart), 'Paraben-Free' (a leaf and water droplet), 'Sulfate-Free' (an atomic structure), 'Silicone-Free' (a tube of cream), 'Sodium-Free' (a salt shaker), 'Phosphate-Free' (a chemical flask), 'GMO-Free' (two syring

8 More Reasons Why to Switch

A split-screen image with a warm beige background. On the left, a smiling woman with long brown hair, wearing a beige sweater, hugs herself with closed eyes, conveying a sense of comfort and well-being. On the right, black text on a white background reads: 'REASON 1 - Gentle & Effective. Coconut-derived surfactants (SCI and SCS) create a rich lather that cleans thoroughly without stripping hair of its natural oils.'

REASON 1

Gentle & Effective

Coconut-derived surfactants (SCI and SCS) create a rich lather that cleans thoroughly without stripping hair of its natural oils.

A split-screen image promoting a low-heat crafting process. On the left, black text on a white background reads: 'REASON 2 - Low Heat, High Nutrition. Discover the secret to nutrient preservation with our sub-60°C process… Our unique crafting preserves more than just ingredients—it preserves vitality.' On the right, an image shows a white container filled with a golden liquid, placed in a larger pot, with a thermometer inserted. The background is warm orange, with white illustrations of a thermometer, steam

REASON 2

Low Heat, High Nutrition

Discover the secret to nutrient preservation with our sub-60°C process...

Our unique crafting preserves more than just ingredients—it preserves vitality.

REASON 3

One Bar Lasts on Average 2-3x Longer Than Liquid Shampoo

Depending on usage, a solid shampoo bar can last at least twice as long as a typical liquid bottle—delivering better value with less waste.

A split-screen image emphasizing the environmental benefits of solid shampoo. On the left, black text on a white background reads: 'REASON 4 - No Plastic! Did you know that liquid shampoos are on average 80% water? All of this water requires preservatives to stop bacterial growth and is a waste & strain on the environment.' On the right, a beige-toned background features a solid shampoo bar with a dried orange flower on top. A brown icon of a liquid soap dispenser with bubbles points downward to text statin

REASON 4

No Plastic!

Did you know that liquid shampoo's are on average 80% water? All of this water requires preservatives to stop bacterial growth and is a waste & strain on the enviroment.

A split-screen image emphasizing EU certification. On the left, a 'Made in EU' emblem features bold blue text surrounded by a circular arrangement of golden stars, representing European Union standards. On the right, black text on a white background reads: 'REASON 5 - EU CNCP Certified: A Mark of Excellence. Rigorous adherence to EU safety standards ensures every shampoo bar offers not just exceptional care for your hair but also the peace of mind that comes with certified quality.

REASON 5

EU CNCP Certified: A Mark of Excellence

Rigorous adherence to EU safety standards ensures every shampoo bar offers not just exceptional care for your hair but also the peace of mind that comes with certified quality.

A split-screen image highlighting the travel-friendly benefits of solid shampoo bars. On the left, black text on a white background reads: 'REASON 6 - Travel Light, Travel Right. Your Perfect On-the-Go Companion. Solid, compact, and liquid-free, our shampoo bars are the savvy traveler’s choice for hassle-free hair care, wherever your journey takes you.' On the right, a beige-toned background features a solid shampoo bar placed on a wooden dish, surrounded by dried lavender and a pile of powdered ingredients

REASON 6

Travel Light, Travel Right

Your Perfect On-the-Go Companion

Solid, compact, and liquid-free, our shampoo bars are the savvy traveler's choice for hassle-free hair care, wherever your journey takes you.

Split-screen image highlighting the use of hydrolates in shampoo bars. On the left, Agnė Klein, chief creator at Klein’s Organic, examines a glass bottle of golden liquid while wearing a pink lab coat and gloves. The warm orange background features watercolor flowers. On the right, text reads: 'REASON 7 - Hydrolates Instead of Water,' explaining how nutrient-rich hydrolates replace water, preserving essential oils and antioxidants through a low-heat process for healthier, shinier hair.

REASON 7

Hydrolates – Instead of Water

Our process:
We infuse our shampoo bars with nutrient-rich hydrolates, preserving their essential oils, antioxidants, and vitamins through our low-heat (below 60°C) process. This ensures these nutrients remain intact.

Your benefit:
As you wash, these active ingredients penetrate your scalp and hair, soothing, protecting, and nourishing. The result? Healthier, shinier hair that feels stronger and more resilient with every wash.

Split-screen image highlighting a 30-day money-back guarantee. On the left, black text on a white background reads: 'REASON 8 - 30 Day Money Back Guarantee. No questions, no trouble. If you don't like it, just let us know & we'll refund you.' On the right, a gold and black badge displays '30 DAYS MONEY BACK GUARANTEE' against a warm orange gradient background

REASON 8

30 Day Money Back Guarantee

No questions, No Trouble. If you don't like it, just let us know & we'll refund you.

Need help?

Here are some of our most frequently asked questions:

General Usage & Transition

Hair Type & Benefits

Ingredients & Production

Sustainability & Travel